WEMA Photo Creative Lab: Wedding Day in Puglia

is a three-day experience for photographers, videographers and content creators taking place in Puglia from October 25–27, 2026 as part of B-Treat 2026.

The programme combines industry access, networking and a full wedding editorial production across three days.

October 25

On October 25, participants join the B-Treat environment, meeting international wedding planners, venues, suppliers and hospitality professionals during the marketing conference and dinner.

October 26

October 26 is a free day to explore Puglia, prepare equipment or create independent content, followed by the B-Treat gala dinner in the evening.

October 27

On October 27, the programme culminates in the full Old Money Wedding Editorial at I Luoghi di Pitti – Masseria San Giovanni.

The editorial is designed as a complete wedding-day story, with opportunities to capture preparations, ceremony, reception, couple portraits, lifestyle moments and details, while developing new portfolio material and professional connections.

Limited to 10 photographers.
Networking with 30 international wedding planners.
Investment: €1,500 per participant.